- Home
- Projects
- News
Tour de France
Tour de France
One of the most recognizable symbols of cycling, the legendary Tour de France race, gathers millions of spectators around the world every year – both on the track and on the screens.
Since 2018, the Advertout company has been participating in the realization of unique promotional solutions at this global spectacle. For the needs of the race, every year our team produces large inflatable jerseys 5 meters high, inspired by the most famous t-shirts that mark the leaders in different categories. Among them, the famous Yellow T-shirt stands out, as well as other sponsor jerseys, which together form an important part of the race’s visual identity.
These impressive promotional elements are placed along the route and in the event zones, where their size and striking design attract the attention of the audience and additionally highlight the importance of the competition itself. The combination of precise manufacturing, quality materials and top-quality printing allows each jersey to faithfully convey the authentic look of the original T-shirts.
Continuous cooperation on this project for years confirms the ability of the Advertout company to respond to the high standards of the world’s largest events and to contribute to a unique experience of sport and brand through innovative promotional structures.