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Tuborg Love Fest
Tuborg Love Fest
At one of the most famous music festivals in the region – Lovefest, which takes place in Vrnjačka Banja, the Advertout company realized a unique promotional project for the Tuborg brand.
The central element of this project was a large inflatable snowball dome with a diameter of 9 meters, inside which there was a complete DJ stage. This unusual construction turned the promotional facility into a functional music venue, creating a unique audio-visual experience for festival goers. Placed within the festival area, Tuborg Snowball attracted a lot of attention with its dimensions, lighting and dynamic content and represented one of the most attractive zones at the event.
The Lovefest festival, founded in 2007 as a local initiative of young people from Vrnjačka Banja, has today grown into one of the leading electronic music festivals in the region. Voted the best regional festival in 2018, today it gathers more than 25,000 visitors a day, with over 3,000 performers on 5 stages, while over the years it has hosted more than half a million visitors from all over Europe.
This project once again confirms Advertout’s ability to create innovative and functional promotional solutions that combine design, entertainment and a superior brand experience at major events.